Larry directs creative strategy on all of New River Communications accounts. Prior to co-founding New River in 2000, Larry was Creative Director at Food for the Poor, one of the largest international relief and development organizations in the U.S. Larry has also worked as a writer and editor for various newspapers and magazines. His work has appeared in a wide variety of publications including GQ and Esquire magazines. He has also developed media kits, brochures, appeals, and other direct response materials for a broad base of clients including some of the most well-known organizations in the non-profit sector. Larry earned a Master of Arts degree in Writing from The S.I. Newhouse School of Public Communications at Syracuse University. He has lectured on effective writing and marketing and won many awards for his creative campaigns, including the DMAW’s Gold Maxi and “Big Idea” awards.