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avatar for Amelia Burke-Garcia

Amelia Burke-Garcia

Westat
Senior Director of Digital Media and Director of the Center for Strategy & Research
Arlington, VA
Amelia Burke-Garcia is Westat’s Senior Director of Digital Media and Director of Westat’s Center for Digital Strategy & Research. With over 12 years of experience in digital, social, and mobile media, she is an innovator in the digital space for the public sector. Her most recent contributions have been as Campaign Director for the Centers for Disease Control and Prevention’s National Influenza Vaccination campaign and Principal Investigator for the National Institutes of Health’s National Children’s Study looking at using social media to retain study participants in longitudinal research. Before joining Westat, she has served as the Social Media Group Supervisor for indie agency, Horizon Media, in New York City. In this role, she spearheaded first-to-market digital and social media campaigns for clients such as Cadbury Confections, GEICO insurance, Sobieski vodka, and A&E television. She also has led digital media initiatives for international non-profits, Academy for Educational Development and Management Sciences for Health. She is the author of the published S.O.C.I.A.L. framework for planning and evaluating digital campaigns, the author of the Socialibriumm Experiment blog, a member of the editorial board for Social Marketing Quarterly journal, and has been published in numerous books and journals. She holds a Master’s degree from Georgetown University, a Bachelor’s degree from McGill University, and is currently working on a PhD at George Mason University.

My Speakers Sessions

Saturday, October 8
 

2:00pm