Amanda Wasson
RobbinsKersten Direct
Sr. Vice President of Digital Strategy
Dallas/Fort Worth Area
Amanda's 20 years of experience in multi-channel direct marketing, communication and development make her a highly sought-after specialist in nonprofit fundraising and communication.
Amanda provides strategic planning and marketing communications and oversees digital strategy and development for an international base of nonprofit clients. She has a remarkable record of success helping nonprofits increase fundraising revenue and grow donor files in the digital era.
An industry leader in the realm of digital strategy, Amanda has a keen eye for analytics. She creates and deploys strategic solutions that get results.
Areas of Expertise: Digital Fundraising, Mobile Strategy, Integrated Communication Planning, Social Media, Channel Integration, Analytical Review and Consultation, Digital Acquisition.