2016 NCDC Conference & Exposition

How do Millennial values and tech-centric approaches influence donor behavior across all generations? Discover proven tactics for attracting, engaging, and retaining young supporters and redefine giving for your mission. Join this session to create a research-backed plan to engage Millennials as advocates, donors, volunteers, and fundraisers and learn why understanding this generation will help you better connect with donors of all ages.

Inbound Marketing provides a strategy for your content that is designed to develop more advocates for your organization. But how does the methodology actually work? And what are examples of an organization using various types of content tailored for personas at different stages of the Advocate Journey? This case study workshop will expose the 4 stages of Inbound Marketing, including how Missionhurst has developed its content to attract and connect with existing and new audiences to drive engagement, support, and advocacy.
 
Objectives:
1. Understanding what “Inbound Marketing” is and how it relates to Donor Development
2. Why content is needed to engage existing and prospective donors
3. How to convert prospects using Inbound Marketing tools (Blogs, Emails, Landing Pages, Calls-To-Action, Premium Content)

Many nonprofits use the U.S. Postal Service to raise funds, communicate their causes, and send newsletters and magazines to subscribers. In fact, nonprofits currently generate one-tenth of all US Mail. We all are aware that the USPS has been going through painful adjustments to lower mail volume and higher costs. These adjustments have led to a bias toward trying to raise postage rates above the rate of inflation and to lower service standards.

 Big changes are coming that nonprofit mailers should be aware of and involved in shaping. Legislation to “reform” the Postal Service is making its way through both houses of Congress. The Postal Regulatory Commission will soon begin a major review of the postal pricing regulatory system and possibly make significant changes. The executive director of the national coalition of nonprofit mailers will present what has been happening and what to expect in the near future. More important, there will be great opportunities for nonprofits to make their voices heard as our postal system is re-shaped.

Where is giving in the US and what does that mean for me? Review Giving USA and understanding where fundraising and faith-based fundraising are currently in the US to establish a foundation for moving the organization's potential into a workable plan for growth, i.e. Greater Impact! Developing a growth-oriented budget to support the workable plan that captures the potential.

Objectives:
1. Outline Research externally (Giving USA) and internally (organization)
2. Outline SWOT to develop a strategic plan.
3. Outline budgeting to grow your organization.

Facebook is the world’s largest social network, and nonprofits are obsessed with it. Tremendous effort is put into building a following, but we are constantly asked: “How do I get donors from this?”
In this presentation, Jeff Giddens will share a model that NextAfter has discovered and tested to turn Facebook into one of your best sources for email addresses, donors, and revenue. You will learn:

• How to turn Facebook into a source of new emails and donors
• How to target the right audiences
• The seven elements of an effective landing page
• The four components of an effective donation value proposition