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Workshop-Breakout-Round Tables [clear filter]
Monday, October 10
 

10:45am

5 Ways to Engage Millennials & Raise More Money This Year
How do Millennial values and tech-centric approaches influence donor behavior across all generations? Discover proven tactics for attracting, engaging, and retaining young supporters and redefine giving for your mission. Join this session to create a research-backed plan to engage Millennials as advocates, donors, volunteers, and fundraisers and learn why understanding this generation will help you better connect with donors of all ages.

Moderators
avatar for Elizabeth Cotter

Elizabeth Cotter

Director of Advancement, SJHA
Elizabeth Cotter’s background is in fund raising for Catholic schools and religious orders. She has experience building development teams from the ground up. She is also versed in utilizing creative communication plans that re-connect lapsed donors to organizations’ missions... Read More →

Speakers
avatar for Caryn Stein

Caryn Stein

Vice President, Marketing, Ruffalo Noel Levitz
Caryn Stein is the Vice President of Marketing for Ruffalo Noel Levitz, the leading provider of enrollment and fundraising management for higher education and nonprofits. Ms. Stein is dedicated to helping organizations combine data and technology with compelling fundraising experiences... Read More →


Monday October 10, 2016 10:45am - 11:45pm
Annapolis 2

1:45pm

Case Study: How Inbound Marketing Will Help Your NonProfit Grow
Inbound Marketing provides a strategy for your content that is designed to develop more advocates for your organization. But how does the methodology actually work? And what are examples of an organization using various types of content tailored for personas at different stages of the Advocate Journey? This case study workshop will expose the 4 stages of Inbound Marketing, including how Missionhurst has developed its content to attract and connect with existing and new audiences to drive engagement, support, and advocacy.
 
Objectives:
1. Understanding what “Inbound Marketing” is and how it relates to Donor Development
2. Why content is needed to engage existing and prospective donors
3. How to convert prospects using Inbound Marketing tools (Blogs, Emails, Landing Pages, Calls-To-Action, Premium Content)



Moderators
avatar for Rachel Earl

Rachel Earl

Director of Direct Response Fundraising, St. Labre Indian School
Rachel Earl is the Director of Direct Response Fundraising at St. Labre Indian School.  She has been in non-profit fundraising for the past 9 years.  She manages the direct mail, e-fundraising, social media and telemarketing programs.   She also oversees the donor relations and... Read More →

Speakers
avatar for Zach Busekrus

Zach Busekrus

Director of Marketing Strategy, Direct Development
Zach Busekrus is the Director of Marketing Strategy at DD and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions... Read More →
avatar for Fr. Randy Gonzales, CICM

Fr. Randy Gonzales, CICM

Director of Development, Missionhurst
Fr. Gonzales is originally from the Philippines. From  2001-2007 – he did mission work in Texas for the Archdiocese of San Antonio and Diocese of Brownsville.  Since 2007, he has been involved in direct marketing, meeting donors, and visiting different parishes around the country... Read More →
avatar for Tony Fraga

Tony Fraga

CEO, Direct Development
Tony Fraga has experience with both print and digital media with an expertise in producing variable content. He regularly presents educational sessions on the latest trends in content marketing and how they can be used effectively for nonprofits of all sizes. Tony works out of Direct... Read More →


Monday October 10, 2016 1:45pm - 2:45pm
Annapolis 2
 
Tuesday, October 11
 

10:15am

Postal Changes That Will Affect Nonprofit Mailers

Many nonprofits use the U.S. Postal Service to raise funds, communicate their causes, and send newsletters and magazines to subscribers. In fact, nonprofits currently generate one-tenth of all US Mail. We all are aware that the USPS has been going through painful adjustments to lower mail volume and higher costs. These adjustments have led to a bias toward trying to raise postage rates above the rate of inflation and to lower service standards.

 Big changes are coming that nonprofit mailers should be aware of and involved in shaping. Legislation to “reform” the Postal Service is making its way through both houses of Congress. The Postal Regulatory Commission will soon begin a major review of the postal pricing regulatory system and possibly make significant changes. The executive director of the national coalition of nonprofit mailers will present what has been happening and what to expect in the near future. More important, there will be great opportunities for nonprofits to make their voices heard as our postal system is re-shaped.


Moderators
ML

Mary Lambert

Development Director, Society of the Little Flower

Speakers
avatar for Stephen M. Kearney

Stephen M. Kearney

Executive Director, Alliance of Nonprofit Mailers
Stephen Kearney is honored to serve since 2014 as the executive director of the Alliance of Nonprofit Mailers, the only full-time advocate and information source for nonprofits in all postal and mail matters. Steve ensures that nonprofit mailers’ interests are heard in Washington... Read More →


Tuesday October 11, 2016 10:15am - 11:15am
Annapolis 2

1:45pm

Research & Development: Knowing Your Potential and Budgeting to Capture It.
Where is giving in the US and what does that mean for me? Review Giving USA and understanding where fundraising and faith-based fundraising are currently in the US to establish a foundation for moving the organization's potential into a workable plan for growth, i.e. Greater Impact! Developing a growth-oriented budget to support the workable plan that captures the potential.

Objectives:
1. Outline Research externally (Giving USA) and internally (organization)
2. Outline SWOT to develop a strategic plan.
3. Outline budgeting to grow your organization.

Moderators
avatar for Joseph O'Quinn III

Joseph O'Quinn III

Director of Development, Edmundite Missions
Joe O’Quinn serves as the Director of Development. He has been with the organization since 2011. This current position includes being heavily involved in all phases of advancement, donor relations, and special projects and events. He also works closely with the Executive Director... Read More →

Speakers
avatar for Louise Moore, CFRE

Louise Moore, CFRE

Vice President, Cull Martin & Associates, Inc.
Cull Martin & Associates specializes in complete fundraising services for non-profit organizations including: ;strategic planning  donor and acquisition programs; name list management; copy, design and execution; printing and mailing services; direct response advertising;  development... Read More →
avatar for Ann Marie Gardiner

Ann Marie Gardiner

Director of Development, Sisters of Charity of New York
Anne Marie Gardiner is the Director of Development for the Sisters of Charity of New York.  She has over 25 years in Development, working with men and women religious Congregations.  Anne Marie sits on the Seton Associate Advisory Board for the Sisters of Charity of Saint Elizabeth... Read More →


Tuesday October 11, 2016 1:45pm - 2:45pm
Annapolis 2

3:15pm

Turning Facebook Likes Into Donors
Facebook is the world’s largest social network, and nonprofits are obsessed with it. Tremendous effort is put into building a following, but we are constantly asked: “How do I get donors from this?”
In this presentation, Jeff Giddens will share a model that NextAfter has discovered and tested to turn Facebook into one of your best sources for email addresses, donors, and revenue. You will learn:
  • How to turn Facebook into a source of new emails and donors
  • How to target the right audiences
  • The seven elements of an effective landing page
  • The four components of an effective donation value proposition

Moderators
avatar for Carrie Whitmoyer

Carrie Whitmoyer

Mission Advancement Director, MSC Sisters

Speakers
avatar for Jeff Giddens

Jeff Giddens

Senior Vice President, Nextafter
Jeff and the team at NextAfter help nonprofit organizations turn the web into a living laboratory to learn more about what motivates their donors to give, and use those insights to multiply their fundraising results. Jeff has helped organizations like Feed the Children, Hillsdale... Read More →


Tuesday October 11, 2016 3:15pm - 4:15pm
Annapolis 2