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Workshop-Breakout-Round Tables [clear filter]
Monday, October 10


What's Coming Next and How to Manage It - Part III

It's back! The popular, award-winning panel returns to continue the conversation.  Come participate in this fast-paced, free-form discussion of the current trends in Catholic direct marketing.  All past winners of NCDC’s George Holloway Award, the panelists share their thoughts and experiences building support for a wide range of nonprofits.  These experts will discuss their successes and challenges, answer your questions, and take a stab at predicting the future of Catholic DR fundraising, in a free-form format.

avatar for Paulette Karas, FMS, CFRE

Paulette Karas, FMS, CFRE

Co-director of Development, The Marist Brothers
Paulette has been with the Marist Brothers, NCDC Active Member, since the inception of their development.  Together with Br. Hugh Turley, Paulette co-directs a comprehensive development and fundraising program for the Province of the United States.  Paulette is a CFRE and currently... Read More →

avatar for Jack Doyle

Jack Doyle

President & CEO, Amergent
Jack Doyle is President and CEO of Amergent, NCDC Corporate Partner. Jack has been providing fund raising and consulting services to a variety of non-profit organizations for over five decades. He has been a speaker for DMA, NCDC and regional NCDC meetings. Jack is a past Board Chair... Read More →
avatar for Lynn Edmonds

Lynn Edmonds

Strategic Fundraising Consultant, RobbinsKersten Direct
Lynn Edmonds was President of LW Robbins (now RobbinsKersten Direct ‘RKD’) for 14 years and is now serving as a Strategic Consultant to RKD and other non-profit organizations.. She is a nationally recognized industry leader who has developed innovative fundraising programs for... Read More →
avatar for Larry May

Larry May

Sr. VP for Strategic Development, Infogroup Nonprofit
Larry is SVP for Strategic Development at Infogroup, NCDC Corporate Partner.  He focuses on helping forward-thinking nonprofits develop data-driven growth strategies for our changing marketplace.  In 1993, Larry and his partners founded May Development Services, one of the leading... Read More →
avatar for Geoff Peters

Geoff Peters

CEO, Moore DM Group
Geoff was formerly President of one of the USA’s oldest direct mail fundraising agencies and later President of Creative Direct Marketing International, a global fundraising agency specializing in European and Asian countries.  For nearly 20 years he worked with international charities... Read More →

Monday October 10, 2016 10:45am - 11:45pm
Annapolis 1


10 Reasons Why Your (e-) Mail Ends Up in the Trash
Before your donors decide to make a gift, they make a series of decisions -- any one of them could result in your letter or email ending up in the trash. This session will show you how to avoid the ten most common reasons why your donors don't respond. You'll discover how you can easily transform your communications to move donors to action.

1. Discover the reasons why your donors don't respond to your efforts--online and offline.
2. Learn how to break through the clutter of competition
3. Develop a strategy for improving your results by applying key principles of response


Ken Amerson

OMSI Coordination Director, Fundraising, Oblate Missions (OM), Oblate Missionary Society Inc., (OMSI)

avatar for Kathy LoBuglio

Kathy LoBuglio

Vice President, Care Net
Kathy LoBuglio is passionate about increasing the effectiveness of nonprofit fundraising. She marries her twenty-plus years of marketing, communications, and donor relations experience with dedication to consistent analysis and optimization. Through her expertise, she adeptly integrates... Read More →
avatar for Mark Loux

Mark Loux

Senior VP Strategy and Client Services, Douglas Shaw & Associates
A third generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies, for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →

Monday October 10, 2016 1:45pm - 2:45pm
Annapolis 1
Tuesday, October 11


Don't Say You Are Using Social Media --Use It to Expand Your Awareness and Donations
Many organizations say they are using social media, for example, Facebook. But are they really using social media to get their message out there? From 3 prominent Catholic organizations, we show how social media and digital marketing was used to increase awareness and donations.

1. Understand how Social Media really works
2. Understand the different platforms for different messages
3. Prove it works


Sue Kadrich

Director of Communications/Mission Advancement, Society of the Divine Savior (Salvatorians)

avatar for Mitch Boersma

Mitch Boersma

Chief Operating Officer, The Catholic Information Center
Mitch Boersma is chief operating officer of the Catholic Information Center (CIC) (www.cicdc.org) in Washington, DC, coordinator at Catholic Voices USA, (www.cvusa.org) and associate editor of The Stream.  (www.stream.org) He is co-founder of The Leonine Forum – a year-long fellowship program equipping young leaders with a renewed understanding and application of Catholic Social Teaching for professional and civic life. In 2014, Mitch was named one of FOCUS’ (Fellowship of Catholic University St... Read More →
avatar for Dave Mahoney

Dave Mahoney

Vice President, Digital Strategy and Marketing, Messenger Eagle Communications
Dave is a senior digital and social marketing expert with leadership experience in Fortune 500, faith-based, & entrepreneurial firms, including PayPal, eBay, & Messenger Eagle. While at PayPal, Dave led the enterprise marketing efforts with brands nationally such as Under Armour... Read More →
avatar for Tim Watkins

Tim Watkins

President, Renegade Communications
Tim was Renegade Communication’s founding investor in 1988, joining the firm full time in 1991. Since then, as Chief Executive Officer, he has turned what was once a small firm into a multi-faceted creative strategic advertising and marketing communications company focused on building... Read More →

Tuesday October 11, 2016 10:15am - 11:15am
Annapolis 1


Long Term Digital Success Stories in Catholic Fundraising
This session will feature in depth case studies of two Catholic organizations, Salesian Missions and The Claretians/St. Jude League. Our speakers will explain how reasonable, realistic budgets for online fundraising and digital media efforts can drive long-term success. Salesian Missions wanted to increase site traffic, grow their email file, and boost revenue. See how custom campaigns and display ads enabled Salesian Missions to connect new audiences to their mission, increase email conversions, and boost website traffic – increasing total online revenue by 80% year over year. The Claretians/St. Jude League achieved steady growth over 7+ years of the program. We will show the program added channels over the years and tested new innovative strategies and tactics.

1. Understand how long term digital program planning and strategies can have a dramatic effect on your overall fundraising program revenue and donor growth.
2. See specific strategies, tactics and campaigns that have worked and can apply to your program
3. Learn the best innovative techniques for reaching new audiences, converting them to donors and retaining them over time.

avatar for Sr. Joan Mumaw, IHM

Sr. Joan Mumaw, IHM

President and Chief Administrative Officer, Friends in Solidarity, Inc.
My latest venture is establishing a not for profit organization to raise awareness and raise funds in support of Solidarity with South Sudan. Solidarity is a new model of ministry bringing together men and women, religious from several congregations and countries who are training... Read More →

avatar for Jarred Schremmer

Jarred Schremmer

Director, Digital Strategy, RobbinsKersten Direct
Jarred is dedicated to providing quality strategy and support, and superior results for nonprofit clients seeking to advance their mission through the digital space and integrated direct response fundraising. Jarred has developed his fundraising expertise by working with and for many... Read More →
avatar for Fr. Mark Hyde, SDB

Fr. Mark Hyde, SDB

Director, Salesian Missions, Inc.
Fr. Mark Hyde received his early education in his hometown of Meriden, CT.  He completed his high school studies at Salesian in Goshen, NY, and graduated from Don Bosco College, Newton, NJ in 1975 with a BA in Philosophy.  He received his Master’s in Divinity from the Pontifical... Read More →
avatar for Amanda Wasson

Amanda Wasson

Sr. Vice President of Digital Strategy, RobbinsKersten Direct
Amanda's 20 years of experience in multi-channel direct marketing, communication and development make her a highly sought-after specialist in nonprofit fundraising and communication. Amanda provides strategic planning and marketing communications and oversees digital strategy and... Read More →

Tuesday October 11, 2016 1:45pm - 2:45pm
Annapolis 1


Donor Acquisition Innovations That Produce Measurable Results
The session will cover real-world examples of improved donor acquisition for Association of the Miraculous Medal as part of a creative collaboration between the organization, its broker Mary Elizabeth Granger & Associates, and co-op database/marketing intelligence company Wiland. The session will review the measurable results in donor acquisition based on a set of integrated tactics including list rental and exchange and the use of donor audience modeling to reduce cost of acquisition of new donors.

1. Learn how list rental and exchange best practices can improve donor acquistion response rates.
2. Learn how to reduce cost per acquistion using data-driven audience modeling
3. Learn how a co-op database improves donor targeting for improved ROI.


Jeff Norton

Director of Annual Giving, Missonary Society of St Columban
I am currently Director of Annual Giving for the Missionary Society of St Columban. Through our annual giving programs we generate resources for mission, bringing the Good News of Jesus Christ and by serving the poor and marginalized in 14 countries. For over 100 years, Columban missionaries... Read More →

avatar for krismatthews


President, Mary Elizabeth Granger & Associates, Inc.
Founded in 1983, Mary Elizabeth Granger & Associates, Inc. (MEGA) provides unsurpassed quality list brokerage and list management services to international relief agencies, domestic charitable organizations and Catholic/Faith Based fundraisers. Since 1983, whenever the non-profit... Read More →
avatar for Renee Brueckner, CFRE

Renee Brueckner, CFRE

Operations Director, Association of the Miraculous Medal
Renee is the Operations Director at the Association of the Miraculous Medal, having previously served as the Chief Information Officer for 25 years.  She currently manages the Direct Mail program that serves more than 240,000 active members through postal mail, email, and social... Read More →
avatar for Rick Witt

Rick Witt

VP Member Services, Wiland, Inc
The ancient adage "the customer is king" isn't rusty, dusty or musty to Rick. Nothing gets under his skin more than failure to grasp that businesses exist only because of the customer. That's just the way he thinks and works. His singular focus is delivering a level of service that... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm
Annapolis 1


Multi Channel Magic in a Mid-Size Market
Magic still exists even if you know how it’s done… We will share how to make magic happen when utilizing multiple channels in your fundraising efforts. We have synched our direct mail, social media, web site, and public relations efforts in a Mid-Size market. Join us as we show you how we have utilized Multi-Channel Marketing for St. Vincent de Paul Metro Detroit and are continuing to reap the rewards.

1. The challenges of integration in a mid-size market and how to overcome them.
2. Develop an online and offline synchronized message platform, creating brand awareness and campaign education across channels.
3. Leveraging P.R. to avoid the “build it and they will come” pitfall that often sinks campaigns


Sally Pietrofitta

Development Director, Missionaries of the Sacred Hearts of Jesus and Mary

avatar for Christa Keller

Christa Keller

Sr. Account Executive, New River Communications
Christa Keller has been with New River Communications for six years as a Senior Account Executive. Christa works closely with the agency’s creative, graphics and production departments, Christa ensures clients’ expectations are met from start to finish. Her diverse experience... Read More →
avatar for Larry Montali

Larry Montali

CEO/Creative Director, New River Communications
Larry directs creative strategy on all of New River Communications accounts. Prior to co-founding New River in 2000, Larry was Creative Director at Food for the Poor, one of the largest international relief and development organizations in the U.S. Larry has also worked as a writer... Read More →
avatar for Michelle St. Pierre

Michelle St. Pierre

Director of Marketing/Development, St. Vincent de Paul Detroit (SVdp)
Michelle St. Pierre has 20 years of fund raising experience in the non-profit arena serving as Director of Marketing with The Salvation Army Detroit and currently as Director of Marketing/Development with St Vincent de Paul Detroit (SVdP.) In addition, she serves on the National... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm
Baltimore 2