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General Session [clear filter]
Sunday, October 9


Primer for Beginners
You are new to the Ministry of Fund Raising.   So where to begin? What is it that you really need to know as you embrace this ministry?  This session will present you with a solid blueprint of starting points - from planning, to basic facts, to donor cultivation to ‘landing’ the first of many gifts.  You'll learn the “A to Z” essential components of a comprehensive development program.  Included will also be mentoring from ‘seasoned’ fund raising professionals that will meet individually with you to ‘walk through’ the conference sessions so that you can “Invigorate Your Mission Through the Magic of Catholic Philanthropy”. 

avatar for Elizabeth Goral-Makowski

Elizabeth Goral-Makowski

Development Director, SOAR!
Elizabeth Góral-Makowski has been active in fundraising since 2008. She joined the SOAR! office in September 2013 after five years co-leading the advancement office for the Redemptorist Fathers of the Baltimore Province. Prior to entering the ministry of fundraising, she spent her... Read More →
avatar for Sr. Peggy Scarano, OP

Sr. Peggy Scarano, OP

Regional Representative, SOAR!
Peggy Scarano, OP has been a Dominican Sister of Sparkill, NY since 1964.  For the past 30 years she has been involved in the ministry of fundraising, with 28 of these years as Development Director for her congregation.  Prior to this she was a classroom teacher and grade school... Read More →

Sunday October 9, 2016 10:00am - 12:00pm
Annapolis 3


Spirituality of Administration: Leading and Fundraising

Administration is listed as one of the gifts to the church in Paul’s First Letter to the Corinthians (12:28).  But many pastors and church leaders in various institutional roles are “reluctant” to be engaged in administrative service and consider it a necessary evil or an impediment to their real work of ministry.  This presentation will affirm that the various facets of administrative service, including fund raising, are essential for the mission and witness of the church by exploring the biblical foundations for such a call to service.  The New Testament shows that administrative service is an authentic expression of Christian discipleship.


avatar for Keith Zekind

Keith Zekind

Director of Finance, The Passionists of Holy Cross Province
Keith Zekind is the Director of Finance and Executive Director of Development for The Congregation of the Passion, Holy Cross Province, based in Park Ridge, Illinois.  Keith is a former member of NCDC’s Board of Directors and NATRI/RCRI’s Board of Directors.  He participated... Read More →

avatar for Don Senior, CP

Don Senior, CP

President Emeritus, Catholic Theological Union
Rev. Donald Senior, C.P., is President Emeritus and Chancellor of Catholic Theological Union in Chicago (CTU), the largest Roman Catholic graduate school of ministry in the United States, where he is also a member of the faculty as Professor of New Testament.  Born in Philadelphia... Read More →

Sunday October 9, 2016 10:30am - 12:00pm
Annapolis 4


Keynote Address: Sr. Georgette Lehmuth, OSF

avatar for Sr. Georgette Lehmuth, OSF

Sr. Georgette Lehmuth, OSF

President and CEO, National Catholic Development Conference
Sr. Georgette Lehmuth, OSF has been President/CEO of NCDC since 2001. In this position she leads NCDC in its efforts to promote ethical fundraising and best practice. Sr. Georgette was named by the Nonprofit Times as one of the “Power and Influence Top 50” in the nonprofit sector... Read More →

Sunday October 9, 2016 4:00pm - 5:00pm
Woodrow Wilson A
  • Session Number 4
Monday, October 10


Keynote Address: The Performance Imperative and the Year of Mercy

In this keynote address, Ms. Zeman will focus on The Performance Imperative (PI), a framework that was developed by the Leap Ambassadors Community to help faith-based and secular nonprofits perform at a level worthy of their calling and the people they serve.

She will challenge the audience to ask themselves what it would take to look in the mirror and know that their organization is making a meaningful, enduring difference – beyond what would have happened if it had never existed. She will describe a common definition of “high performance,” one that was developed by dozens of nonprofit leaders from across the country, and will detail the seven organizational pillars that can help nonprofit organizations progress on their journey toward high performance.

Ms. Zeman will introduce the audience to the concept of high performance, and challenge them to use the PI as a way to guide and bear witness to their journey to high performance as a means to achieve better outcomes for the people they serve, and to demonstrate their effectiveness to their funders.


avatar for Denise San Antonio Zeman

Denise San Antonio Zeman

Leap of Reason Ambassadors Community, Morino Institute
Denise San Antonio Zeman is a dynamic, outcome and mission-focused professional with over thirty years of executive level experience in philanthropy, health care administration, human services, and higher education. She is currently serving as a member of the Leap of Reason Ambassadors... Read More →

Monday October 10, 2016 9:45am - 10:45am
Woodrow Wilson A
Wednesday, October 12


Digital Engagement: Reaching Millennials and Younger Donors
Using Digital Engagement to reach supporters.  Each Ted-style Talk presentation will emphasize one particular digital area where their organization has done well or which is unique in some way for their organization.  They will also speak to particularly how it has been successful with millennials and younger donors.  Participants will be given the opportunity to comment and ask questions.

Area emphasized by each talk:

United Way will be speaking about Do More 24, the largest online giving day in the Greater Washington region, which has successfully engaged younger people to give and volunteer. 

Cultivating the next generation of donors is crucial to the future for all nonprofits. The American Heart Association will talk about the various ways they market their events to appeal to young donors and how they use snap chat and other social media tools to engage millennials while they are attending events.

Over the past 2 1/2, Catholic Relief Services has invested in a social media strategy to acquire and engage millennials on Facebook, Twitter and Instagram. By leveraging interactive content, such as Facebook Live and 360 degree videos, we’re meeting millennials where they are online and making it easy for them to donate.

See3 Communications, a consultant working with the Jewish Community, will speak about the video outreach they have used to attract millennials and younger donors. 

avatar for Julia Desilets

Julia Desilets

Assistant for Advancement, Council of Major Superiors of Women Religious
Julia Desilets is the assistant for advancement for the Council of Major Superiors of Women Religious (CMSWR) in Washington, DC. CMSWR is a council of the major superiors of 120 communities of women religious in the United States. Julia holds a STB and STL in Theology with a specialization... Read More →

avatar for Mitch Hurst

Mitch Hurst

Senior Consultant, See3 Communications
Mitch Hurst has more than 25 years of communications strategy experience working with nonprofits and grantmaking foundations. He’s done everything from establishing a communications and marketing function at a philanthropic association before the days of the Internet, to creating... Read More →
avatar for Renee Rosenfeld

Renee Rosenfeld

Vice President, Marketing & Communications, United Way of The National Capital Area
Renée Rosenfeld is Vice President of Marketing and Communications at United Way of the National Capital Area where she oversees the brand development and communications to bring to life the organization’s mission, vision and work in building the most vibrant and accessible community... Read More →
avatar for Melissa Stevens

Melissa Stevens

Social Media Strategist, Catholic Relief Services
As Catholic Relief Services’ Social Media Strategist, Melissa Stevens oversees the strategic direction of the organization’s social media channels. She works with all aspects of the organization to effectively tell their story through social media and reach the right audiences... Read More →
avatar for Shannon Wright

Shannon Wright

Director, Digital Communications and Social Media, American Heart Association
Shannon Wright is a digital and social media professional with 14 years of experience. She has been responsible for helping the government and non-profit sector develop and deliver innovative, high-impact digital communications strategies to meet business and communications objectives…and... Read More →

Wednesday October 12, 2016 9:45am - 11:45am
Woodrow Wilson A