2016 NCDC Conference & Exposition

This session is your quick-start guide to building an online fundraising campaign that inspires your constituents to give beyond the collection. We will focus on how to use your website, email, and social to engage with your constituents during the holiday season. You'll walk away from this session with the latest best practices for using your online program to strengthen your relationship with the congregation and accelerate December fundraising.   

Key takeaways include:
1. Checklist to create your own EOY campaign communication plan, including acquisition,   
    stewardship, and appeal stages;
2. Tips for optimizing your website and donation forms;
3. Guide to ideal audiences for email segmentation
4. Overview of a multi-channel campaign, including social media, search engine    
    optimization, and peer-to-peer opportunities; 
5. Key data points for reporting after the campaign ends.

Objectives:
1. Provide best practices for building an effective online fundraising campaign
2. Prepare organizations for an optimized multi-channel end-of-year fundraising campaign
3. Provide strategic direction for donor engagement and stewardship with the goal of converting parishioners to consistent givers.