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Tuesday, October 11 • 3:15pm - 4:15pm
Multi Channel Magic in a Mid-Size Market

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Magic still exists even if you know how it’s done… We will share how to make magic happen when utilizing multiple channels in your fundraising efforts. We have synched our direct mail, social media, web site, and public relations efforts in a Mid-Size market. Join us as we show you how we have utilized Multi-Channel Marketing for St. Vincent de Paul Metro Detroit and are continuing to reap the rewards.

1. The challenges of integration in a mid-size market and how to overcome them.
2. Develop an online and offline synchronized message platform, creating brand awareness and campaign education across channels.
3. Leveraging P.R. to avoid the “build it and they will come” pitfall that often sinks campaigns


Sally Pietrofitta

Development Director, Missionaries of the Sacred Hearts of Jesus and Mary

avatar for Christa Keller

Christa Keller

Sr. Account Executive, New River Communications
Christa Keller has been with New River Communications for six years as a Senior Account Executive. Christa works closely with the agency’s creative, graphics and production departments, Christa ensures clients’ expectations are met from start to finish. Her diverse experience... Read More →
avatar for Larry Montali

Larry Montali

CEO/Creative Director, New River Communications
Larry directs creative strategy on all of New River Communications accounts. Prior to co-founding New River in 2000, Larry was Creative Director at Food for the Poor, one of the largest international relief and development organizations in the U.S. Larry has also worked as a writer... Read More →
avatar for Michelle St. Pierre

Michelle St. Pierre

Director of Marketing/Development, St. Vincent de Paul Detroit (SVdp)
Michelle St. Pierre has 20 years of fund raising experience in the non-profit arena serving as Director of Marketing with The Salvation Army Detroit and currently as Director of Marketing/Development with St Vincent de Paul Detroit (SVdP.) In addition, she serves on the National... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm EDT
Baltimore 2