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Monday, October 10 • 1:45pm - 2:45pm
Deep Dive into the How To's of Major Gift Fundraising

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Successful major gift fundraising, and the activities that support the effort, is the single most effective way to increase revenue without increasing expenses – while at the same time building lasting relationships. This boot-camp style session will give practical tools and tips on developing, managing, and growing a successful major gifts strategy and program. Topics covered will include: the process of determining who is a major gift prospect using internal knowledge, external research, and anecdotal information; defining the time commitment for who is involved and how many donors can be assigned; creating specific donor plans and strategies; implementing a detailed portfolio management process; and more.

1. Learn how to develop segmentation strategies to identify the right major gift prospects
2. Understand how to create and implement an effective portfolio management process
3. Acquire the knowledge and tools to effectively measure success


Jennifer Buell

Development Director, Catholic Charities

avatar for Daniel Neel

Daniel Neel

President, The Fundraising Resource Group
Daniel Neel, president of The Fundraising Resource Group, has more than 28 years of professional fundraising and financial services experience. He has designed, directed and led fundraising programs that have significantly increased operational funding and provided over half a billion... Read More →

Monday October 10, 2016 1:45pm - 2:45pm EDT
Baltimore 2