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Tuesday, October 11 • 3:15pm - 4:15pm
You Don't Need to Learn Armenian to "Get" Planned Giving

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Your prospects should not have to learn another language to “get” planned giving. In a world where your average prospect is inundated with over 3500 marketing messages a day, the secret to getting your message heard is to make it simple.   
Don’t just simplify. Oversimplify.
Viken will show you how to talk with your prospects about planned gifts in simple, everyday language. He’ll showcase real-world examples and give punchy phrases and elevator pitches you can start using right away. He’ll tell you which simple gifts to pursue first and how to start talking with donors.

Learn how to communicate about essential planned giving vehicles
Learn where 95% of all planned gifts come from
Take away marketing examples to inspire you
Find out which planned gifts offer the best ROI





Moderators
SJ

Sr. Jude Ruggeri, ASCJ

Development Assistant, Apostles of the Sacred Heart of Jesus

Speakers
avatar for Viken Mikaelian

Viken Mikaelian

CEO, PlannedGiving.com
Viken Mikaelian was the first to bring planned giving to the Internet in 1999. Since then, his firm PlannedGiving.com has helped over 1,200 nonprofits get their planned giving programs online. Many people make a living by complicating planned giving. Viken makes his by keeping it... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm EDT
Annapolis 4
  Workshop-Breakout-Round Tables, Planned Giving

Attendees (10)