2016 NCDC Conference & Exposition

...The biggest opportunity for financial growth in the next two decades

"The Coming Generosity BOOM" lays out the three key factors for fundraising success in the next 20 years: 1) Targeting Baby Boomers, 2) Engaging them online, and 3) Significantly decreasing the number of times you ask for money while increasing the number of times you engage donors meaningfully.  The fundraising methodologies that have carried the fundraising sector for the last 100 years are still rooted in the industrial model of transaction-centered methodologies and practice even though the Internet has virtually disrupted previous industrial-based business models in all other sectors of the economy. To be successful in the next 5 years, let alone the next two decades, fundraisers must pivot and develop new working models that are online and focused on a generational cohort that is likely to become the greatest giving generation ever.  In a fast-moving workshop format, the presenters will dissect the characteristics that are unique to Boomers as well as showing the interplay with the Millennial cohort [the other oversized population cohort] and present a new strategic framework that is fashioned to create faster, better, and more sustainable revenue for nonprofit organizations.

Objectives  ;
1. Learning Outcome #1: Why the Boomers should be the focus of fundraising for the next 20 years.
2. Learning Outcome #2: The methodologies and practices built for the industrial age are incompatible with the reality of online society and a new model [framework] will be proposed.
3. Learning Outcome #3: To be successful. the key shift is away from transaction-centered approaches, to relationship-centered development.