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Tuesday, October 11 • 3:15pm - 4:15pm
The Coming Generosity BOOM

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...The biggest opportunity for financial growth in the next two decades

"The Coming Generosity BOOM" lays out the three key factors for fundraising success in the next 20 years: 1) Targeting Baby Boomers, 2) Engaging them online, and 3) Significantly decreasing the number of times you ask for money while increasing the number of times you engage donors meaningfully.  The fundraising methodologies that have carried the fundraising sector for the last 100 years are still rooted in the industrial model of transaction-centered methodologies and practice even though the Internet has virtually disrupted previous industrial-based business models in all other sectors of the economy. To be successful in the next 5 years, let alone the next two decades, fundraisers must pivot and develop new working models that are online and focused on a generational cohort that is likely to become the greatest giving generation ever.  In a fast-moving workshop format, the presenters will dissect the characteristics that are unique to Boomers as well as showing the interplay with the Millennial cohort [the other oversized population cohort] and present a new strategic framework that is fashioned to create faster, better, and more sustainable revenue for nonprofit organizations.

Objectives  ;
1. Learning Outcome #1: Why the Boomers should be the focus of fundraising for the next 20 years.
2. Learning Outcome #2: The methodologies and practices built for the industrial age are incompatible with the reality of online society and a new model [framework] will be proposed.
3. Learning Outcome #3: To be successful. the key shift is away from transaction-centered approaches, to relationship-centered development.

Moderators
avatar for Lisa Lydon

Lisa Lydon

Director of Advancement, Mercymount Country Day School

Speakers
avatar for Mary Bannon

Mary Bannon

Director of Major Gifts, Congregation of the Passion, Holy Cross Province
Mary has been in Catholic fundraising for over twelve years.  In her current position as the Director of Major Gifts for the Passionists of the Holy Cross Province she is responsible for all special events, grant relations, strategic outreach and relationship building with current... Read More →
avatar for Mike Browne

Mike Browne

President, Browne Innovation Group
Mike Browne, Founder of Browne Innovation Group is a recognized entrepreneur and innovative marketer and has been a CEO of a number of corporations. Since 1995, Mike has been a guest lecturer at the University of Nebraska-Lincoln in the College of Business. Mike has served on the... Read More →
avatar for Kn Moy

Kn Moy

Senior Vice President, Strategic Foresight, Masterworks
Kn Moy joined Masterworks in 1996, after serving at World Vision for a dozen years. He is the Senior Vice President of Strategic Foresight, a role that came about as Masterworks realized that the nation is in the midst of seismic changes that are redefining the marketplace.Kn has... Read More →


Tuesday October 11, 2016 3:15pm - 4:15pm
Baltimore 3

Attendees (21)