The key to sustainability and lowering costs is retaining current donors. In this session, we'll define donor retention and discuss the proper metrics you should use to measure success, such as retention rate, attrition rate, and life time value. Next, we'll discuss how your measures compare against the national averages, including those obtained through the Fundraising Effectiveness Project. You'll see how you can easily obtain and track your results, including life time value of a donor, and why that matters. We'll also discuss recommendations and best practices on what you can do improve your donor retention.
