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Wednesday, October 12 • 9:45am - 11:45am
Digital Engagement: Reaching Millennials and Younger Donors

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Using Digital Engagement to reach supporters.  Each Ted-style Talk presentation will emphasize one particular digital area where their organization has done well or which is unique in some way for their organization.  They will also speak to particularly how it has been successful with millennials and younger donors.  Participants will be given the opportunity to comment and ask questions.

Area emphasized by each talk:

United Way will be speaking about Do More 24, the largest online giving day in the Greater Washington region, which has successfully engaged younger people to give and volunteer. 

Cultivating the next generation of donors is crucial to the future for all nonprofits. The American Heart Association will talk about the various ways they market their events to appeal to young donors and how they use snap chat and other social media tools to engage millennials while they are attending events.

Over the past 2 1/2, Catholic Relief Services has invested in a social media strategy to acquire and engage millennials on Facebook, Twitter and Instagram. By leveraging interactive content, such as Facebook Live and 360 degree videos, we’re meeting millennials where they are online and making it easy for them to donate.

See3 Communications, a consultant working with the Jewish Community, will speak about the video outreach they have used to attract millennials and younger donors. 

avatar for Julia Desilets

Julia Desilets

Assistant for Advancement, Council of Major Superiors of Women Religious
Julia Desilets is the assistant for advancement for the Council of Major Superiors of Women Religious (CMSWR) in Washington, DC. CMSWR is a council of the major superiors of 120 communities of women religious in the United States. Julia holds a STB and STL in Theology with a specialization... Read More →

avatar for Mitch Hurst

Mitch Hurst

Senior Consultant, See3 Communications
Mitch Hurst has more than 25 years of communications strategy experience working with nonprofits and grantmaking foundations. He’s done everything from establishing a communications and marketing function at a philanthropic association before the days of the Internet, to creating... Read More →
avatar for Renee Rosenfeld

Renee Rosenfeld

Vice President, Marketing & Communications, United Way of The National Capital Area
Renée Rosenfeld is Vice President of Marketing and Communications at United Way of the National Capital Area where she oversees the brand development and communications to bring to life the organization’s mission, vision and work in building the most vibrant and accessible community... Read More →
avatar for Melissa Stevens

Melissa Stevens

Social Media Strategist, Catholic Relief Services
As Catholic Relief Services’ Social Media Strategist, Melissa Stevens oversees the strategic direction of the organization’s social media channels. She works with all aspects of the organization to effectively tell their story through social media and reach the right audiences... Read More →
avatar for Shannon Wright

Shannon Wright

Director, Digital Communications and Social Media, American Heart Association
Shannon Wright is a digital and social media professional with 14 years of experience. She has been responsible for helping the government and non-profit sector develop and deliver innovative, high-impact digital communications strategies to meet business and communications objectives…and... Read More →

Wednesday October 12, 2016 9:45am - 11:45am EDT
Woodrow Wilson A