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Monday, October 10 • 1:45pm - 2:45pm
Case Study: How Inbound Marketing Will Help Your NonProfit Grow

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Inbound Marketing provides a strategy for your content that is designed to develop more advocates for your organization. But how does the methodology actually work? And what are examples of an organization using various types of content tailored for personas at different stages of the Advocate Journey? This case study workshop will expose the 4 stages of Inbound Marketing, including how Missionhurst has developed its content to attract and connect with existing and new audiences to drive engagement, support, and advocacy.
1. Understanding what “Inbound Marketing” is and how it relates to Donor Development
2. Why content is needed to engage existing and prospective donors
3. How to convert prospects using Inbound Marketing tools (Blogs, Emails, Landing Pages, Calls-To-Action, Premium Content)

avatar for Rachel Earl

Rachel Earl

Director of Direct Response Fundraising, St. Labre Indian School
Rachel Earl is the Director of Direct Response Fundraising at St. Labre Indian School.  She has been in non-profit fundraising for the past 9 years.  She manages the direct mail, e-fundraising, social media and telemarketing programs.   She also oversees the donor relations and... Read More →

avatar for Zach Busekrus

Zach Busekrus

Director of Marketing Strategy, Direct Development
Zach Busekrus is the Director of Marketing Strategy at DD and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions... Read More →
avatar for Fr. Randy Gonzales, CICM

Fr. Randy Gonzales, CICM

Director of Development, Missionhurst
Fr. Gonzales is originally from the Philippines. From  2001-2007 – he did mission work in Texas for the Archdiocese of San Antonio and Diocese of Brownsville.  Since 2007, he has been involved in direct marketing, meeting donors, and visiting different parishes around the country... Read More →
avatar for Tony Fraga

Tony Fraga

CEO, Direct Development
Tony Fraga has experience with both print and digital media with an expertise in producing variable content. He regularly presents educational sessions on the latest trends in content marketing and how they can be used effectively for nonprofits of all sizes. Tony works out of Direct... Read More →

Monday October 10, 2016 1:45pm - 2:45pm EDT
Annapolis 2