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Tuesday, October 11 • 3:15pm - 4:15pm
Donor Acquisition Innovations That Produce Measurable Results

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The session will cover real-world examples of improved donor acquisition for Association of the Miraculous Medal as part of a creative collaboration between the organization, its broker Mary Elizabeth Granger & Associates, and co-op database/marketing intelligence company Wiland. The session will review the measurable results in donor acquisition based on a set of integrated tactics including list rental and exchange and the use of donor audience modeling to reduce cost of acquisition of new donors.

Objectives:
1. Learn how list rental and exchange best practices can improve donor acquistion response rates.
2. Learn how to reduce cost per acquistion using data-driven audience modeling
3. Learn how a co-op database improves donor targeting for improved ROI.
Moderators
JN

Jeff Norton

Director of Annual Giving, Missonary Society of St Columban
I am currently Director of Annual Giving for the Missionary Society of St Columban. Through our annual giving programs we generate resources for mission, bringing the Good News of Jesus Christ and by serving the poor and marginalized in 14 countries. For over 100 years, Columban missionaries... Read More →

Speakers
avatar for krismatthews

krismatthews

President, Mary Elizabeth Granger & Associates, Inc.
Founded in 1983, Mary Elizabeth Granger & Associates, Inc. (MEGA) provides unsurpassed quality list brokerage and list management services to international relief agencies, domestic charitable organizations and Catholic/Faith Based fundraisers. Since 1983, whenever the non-profit... Read More →
avatar for Renee Brueckner, CFRE

Renee Brueckner, CFRE

Operations Director, Association of the Miraculous Medal
Renee is the Operations Director at the Association of the Miraculous Medal, having previously served as the Chief Information Officer for 25 years.  She currently manages the Direct Mail program that serves more than 240,000 active members through postal mail, email, and social... Read More →
avatar for Rick Witt

Rick Witt

VP Member Services, Wiland, Inc
The ancient adage "the customer is king" isn't rusty, dusty or musty to Rick. Nothing gets under his skin more than failure to grasp that businesses exist only because of the customer. That's just the way he thinks and works. His singular focus is delivering a level of service that... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm EDT
Annapolis 1
  Workshop-Breakout-Round Tables, Direct Marketing

Attendees (22)