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Tuesday, October 11 • 1:45pm - 2:45pm
Long Term Digital Success Stories in Catholic Fundraising

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This session will feature in depth case studies of two Catholic organizations, Salesian Missions and The Claretians/St. Jude League. Our speakers will explain how reasonable, realistic budgets for online fundraising and digital media efforts can drive long-term success. Salesian Missions wanted to increase site traffic, grow their email file, and boost revenue. See how custom campaigns and display ads enabled Salesian Missions to connect new audiences to their mission, increase email conversions, and boost website traffic – increasing total online revenue by 80% year over year. The Claretians/St. Jude League achieved steady growth over 7+ years of the program. We will show the program added channels over the years and tested new innovative strategies and tactics.

Objectives:
1. Understand how long term digital program planning and strategies can have a dramatic effect on your overall fundraising program revenue and donor growth.
2. See specific strategies, tactics and campaigns that have worked and can apply to your program
3. Learn the best innovative techniques for reaching new audiences, converting them to donors and retaining them over time.
Moderators
avatar for Sr. Joan Mumaw, IHM

Sr. Joan Mumaw, IHM

President and Chief Administrative Officer, Friends in Solidarity, Inc.
My latest venture is establishing a not for profit organization to raise awareness and raise funds in support of Solidarity with South Sudan. Solidarity is a new model of ministry bringing together men and women, religious from several congregations and countries who are training... Read More →

Speakers
avatar for Jarred Schremmer

Jarred Schremmer

Director, Digital Strategy, RobbinsKersten Direct
Jarred is dedicated to providing quality strategy and support, and superior results for nonprofit clients seeking to advance their mission through the digital space and integrated direct response fundraising. Jarred has developed his fundraising expertise by working with and for many... Read More →
avatar for Fr. Mark Hyde, SDB

Fr. Mark Hyde, SDB

Director, Salesian Missions, Inc.
Fr. Mark Hyde received his early education in his hometown of Meriden, CT.  He completed his high school studies at Salesian in Goshen, NY, and graduated from Don Bosco College, Newton, NJ in 1975 with a BA in Philosophy.  He received his Master’s in Divinity from the Pontifical... Read More →
avatar for Amanda Wasson

Amanda Wasson

Sr. Vice President of Digital Strategy, RobbinsKersten Direct
Amanda's 20 years of experience in multi-channel direct marketing, communication and development make her a highly sought-after specialist in nonprofit fundraising and communication. Amanda provides strategic planning and marketing communications and oversees digital strategy and... Read More →

Tuesday October 11, 2016 1:45pm - 2:45pm EDT
Annapolis 1
  Workshop-Breakout-Round Tables, Direct Marketing

Attendees (21)