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Monday, October 10 • 1:45pm - 2:45pm
10 Reasons Why Your (e-) Mail Ends Up in the Trash

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Before your donors decide to make a gift, they make a series of decisions -- any one of them could result in your letter or email ending up in the trash. This session will show you how to avoid the ten most common reasons why your donors don't respond. You'll discover how you can easily transform your communications to move donors to action.

1. Discover the reasons why your donors don't respond to your efforts--online and offline.
2. Learn how to break through the clutter of competition
3. Develop a strategy for improving your results by applying key principles of response


Ken Amerson

OMSI Coordination Director, Fundraising, Oblate Missions (OM), Oblate Missionary Society Inc., (OMSI)

avatar for Kathy LoBuglio

Kathy LoBuglio

Vice President, Care Net
Kathy LoBuglio is passionate about increasing the effectiveness of nonprofit fundraising. She marries her twenty-plus years of marketing, communications, and donor relations experience with dedication to consistent analysis and optimization. Through her expertise, she adeptly integrates... Read More →
avatar for Mark Loux

Mark Loux

Senior VP Strategy and Client Services, Douglas Shaw & Associates
A third generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies, for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →

Monday October 10, 2016 1:45pm - 2:45pm EDT
Annapolis 1