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Tuesday, October 11 • 3:15pm - 4:15pm
Turning Facebook Likes Into Donors

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Facebook is the world’s largest social network, and nonprofits are obsessed with it. Tremendous effort is put into building a following, but we are constantly asked: “How do I get donors from this?”
In this presentation, Jeff Giddens will share a model that NextAfter has discovered and tested to turn Facebook into one of your best sources for email addresses, donors, and revenue. You will learn:
  • How to turn Facebook into a source of new emails and donors
  • How to target the right audiences
  • The seven elements of an effective landing page
  • The four components of an effective donation value proposition

avatar for Carrie Whitmoyer

Carrie Whitmoyer

Mission Advancement Director, MSC Sisters

avatar for Jeff Giddens

Jeff Giddens

President, NextAfter
Jeff and the team at NextAfter help nonprofit organizations turn the web into a living laboratory to learn more about what motivates their donors to give, and use those insights to multiply their fundraising results. Jeff has helped organizations like Feed the Children, Hillsdale... Read More →

Tuesday October 11, 2016 3:15pm - 4:15pm EDT
Annapolis 2