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Monday, October 10 • 1:45pm - 2:45pm
Segment Your Acquisition, Renewal and Email Files to Get the Most Out of Your Time and Effort

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This session will cover the why and how to segment your fundraising files for acquisition, renewal and email.  It will illustrate today’s best practices and real world outcomes to show challenges others have faced and how to overcome these challenges by using smart segmentation that might get lost in the daily shuffle of our fundraising efforts.
Moderators
avatar for Steve Hubbard

Steve Hubbard

Director of Planned Giving, Edmundite Southern Missions
Family is important! My wife and I have eight children, three of which are adopted. I strongly feel that in the field of Planned Giving, one needs to practice what they preach and how they live. Each donor needs to be treated as if they are family and that the mission you represent... Read More →

Speakers
avatar for Kim Burrier

Kim Burrier

Direct Response Manager, The National Shrine of St. Elizabeth Ann Seton
Kim Burrier, a graduate of Mount Saint Mary’s University, Emmitsburg, MD,  has been involved in marketing and fundraising for over twelve years.  She managed non-profit direct mail fundraising for the Aircraft Owners and Pilots Association (AOPA). After her ten years at AOPA... Read More →
TD

Trinity Direct

Vice President, Sales and Marketing, Trinity Direct
Serving the Catholic Community Trinity Direct is a full service list brokerage, management, direct marketing/email, computer services company. Focusing on acquisition and retention programs we will help you realize your full potential through proven list strategies. Our commitment... Read More →

Monday October 10, 2016 1:45pm - 2:45pm EDT
Baltimore 3
  Workshop-Breakout-Round Tables, Supplemental

Attendees (12)