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Monday, October 10 • 10:45am - 11:45am
Beyond the Basket: Inspiring Parishioners to Give Outside of Mass

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This session is your quick-start guide to building an online fundraising campaign that inspires your constituents to give beyond the collection. We will focus on how to use your website, email, and social to engage with your constituents during the holiday season. You'll walk away from this session with the latest best practices for using your online program to strengthen your relationship with the congregation and accelerate December fundraising.   

Key takeaways include:
1. Checklist to create your own EOY campaign communication plan, including acquisition,   
    stewardship, and appeal stages;
2. Tips for optimizing your website and donation forms;
3. Guide to ideal audiences for email segmentation
4. Overview of a multi-channel campaign, including social media, search engine    
    optimization, and peer-to-peer opportunities; 
5. Key data points for reporting after the campaign ends.

Objectives:
1. Provide best practices for building an effective online fundraising campaign
2. Prepare organizations for an optimized multi-channel end-of-year fundraising campaign
3. Provide strategic direction for donor engagement and stewardship with the goal of converting parishioners to consistent givers.









Moderators
avatar for Kimberly Jetton

Kimberly Jetton

Director of Planned Giving, Archdiocese of Los Angeles
Kimberly Jetton serves as the Director of Planned Giving for The Archdiocese of Los Angeles, which is the largest archdiocese in the U.S., and the 4th largest in the world. She has over 20 years of experience in advancement, with a concentration on planned gifts. Her areas of expertise... Read More →

Speakers
avatar for Kelley Hohl

Kelley Hohl

Senior Interactive Consultant, Blackbaud, Inc.
Kelley is a Senior Fundraising Consultant at Blackbaud, working with nonprofits to raise more funds by applying online marketing and fundraising best practices and strategy using Luminate Online. She got her start in fundraising as Development Manager at the Washington Animal Rescue... Read More →


Monday October 10, 2016 10:45am - 11:45am
Baltimore 4

Attendees (5)